Post Modernity - is everywhere, from literature, design and philosophy.
Modernity - Renaissance, Modernity because it is now.
Modernism was all about meaning, it had a value system.
- ities: Describe the whole system, that ideology.
- ism: Are the qualities associated with these ideals
Post modernity: State or ideology of being postmodern, 1950 - 1960's, late modernism (or early Post Modernism)
Max Buildit, director of HFG School of design. 1955 -1968. Post modern design is innovated into the lessons.
America - post war 1940 - Ideas for modern buildings, Bauhaus moves to America to modernism is accepted.
Levithown House, 1955, was built. 17400 houses all identical were built, urban district where nature was suppressed. Women were also suppressed.
Post modernism was about choice; Feminism too, is about choice.
Thursday, March 20, 2008
Sunday, March 16, 2008
History of Industrial Design 271 Thesis
Thesis proposal, Out line;
Design as creative problem solving, evolves due to, and is a solution for, conflict and when a society is in need of change; WWI and the Russian Revolution of 1917 were events that largely influenced innovative design in the early-mid 20th Century
Position: That true original design shifts only occur through extreme conflicts
Opposition: Post Modernism which occurred due to a reaction against Modernism, a style which did not originate from conflict.
Argument: Modernism was the result of a new way of thinking after the World war, it was original and seen as a rationalization of art and thinking, post modernism was simply a reaction to modernism and embraced what Modernist rejected, making it un-original.
Thesis Proposal
Huge shifts in design occur when such a time calls for it. When society needs to be rebuilt, and this happens due to wars or changes in government, when a new art is called upon to reflect the new direction. WWI was a time people never wanted to return to, so a new design was used to reflect this new ‘rational’ society. The Russian Revolution of 1917 was a time when the old Tsarist regime was overthrown and all the ‘old ways’ were tossed aside to create free country, a new art was used to express the direction of the new communist government, one of dynamism, direction and power.
Many designers and architects saw WWI was a loss of rationalization, where people simply ‘lost their heads’ which they thought may have been attributed to the common style of the time, with a largely ornamented style of pointless decoration. Therefore they wanted to change the way of thinking through design, and to wipe clean the slate of society and start anew, a ‘New Architecture’ led by architects and Designers who tried to rationalize their art to create a more rational society, as they believed that a person could be changed by his surroundings.
The Russian Revolution was symbolized by the murder of the Tsar and his family as the final heirs to the thrown, no one could now claim dominance over Russia, it was the murder of all the traditions of the Tsarist regime as well, the art was no longer for the rich to admire, it would be integrated into the lives of all, including the working man. The architecture too was abandoned, it was now an architecture of direction, design without fruitless ornament or cluttering decoration, Art was stripped down to its basic geometric proportions, as constructivist artist Aleksandr Rodchenko demonstrated in his various illustrations where he dismissed ‘pure art’ for an art that became a social tool, widely used as propaganda by the new communist government.
Both these new and original, and at their time extremely radical due to the ideas they rejected, styles originated due to the reaction of a major conflict or huge social upheaval, they abandoned all the styles before them, no more borrowing from the past styles of eclectic decoration and ornament, both Russian Constructivism and
Modernism looked only forward. Post modernism is seen as a new style, a reaction of modernism and constructivism it may be thought of as an idea that originated not from war but another style. But because it is merely a reaction against these styles it simply embraces the ideas modernism and constructivism rejected, it was not original and had no aim to create a movement which reflected the direction of society, making it un-original.
True innovation arises from a problem. Design is creative problem solving, as when there is a conflict in society, Design and architecture, as social tools and not pure art, adapt and reflect society to express meaning and significance, giving solutions to such social conflicts.
Bibliography:
Cook Catherine, Fantasy and Construction, London, Architectural Design, AD Editions, 1984
Cook Catherine, Russian Constructivism & Iakov Chernikov, London, academy group, 1989
Corbusier, Le, Towards A New Architecture, (1923)
Meuser, Phillip, New Revolution in Russian Architecture, Singapore, Page One, 2006
Saunders, Gill, Wallpaper in Interior Design, London, U&A, 2002
Design as creative problem solving, evolves due to, and is a solution for, conflict and when a society is in need of change; WWI and the Russian Revolution of 1917 were events that largely influenced innovative design in the early-mid 20th Century
Position: That true original design shifts only occur through extreme conflicts
Opposition: Post Modernism which occurred due to a reaction against Modernism, a style which did not originate from conflict.
Argument: Modernism was the result of a new way of thinking after the World war, it was original and seen as a rationalization of art and thinking, post modernism was simply a reaction to modernism and embraced what Modernist rejected, making it un-original.
Thesis Proposal
Huge shifts in design occur when such a time calls for it. When society needs to be rebuilt, and this happens due to wars or changes in government, when a new art is called upon to reflect the new direction. WWI was a time people never wanted to return to, so a new design was used to reflect this new ‘rational’ society. The Russian Revolution of 1917 was a time when the old Tsarist regime was overthrown and all the ‘old ways’ were tossed aside to create free country, a new art was used to express the direction of the new communist government, one of dynamism, direction and power.
Many designers and architects saw WWI was a loss of rationalization, where people simply ‘lost their heads’ which they thought may have been attributed to the common style of the time, with a largely ornamented style of pointless decoration. Therefore they wanted to change the way of thinking through design, and to wipe clean the slate of society and start anew, a ‘New Architecture’ led by architects and Designers who tried to rationalize their art to create a more rational society, as they believed that a person could be changed by his surroundings.
The Russian Revolution was symbolized by the murder of the Tsar and his family as the final heirs to the thrown, no one could now claim dominance over Russia, it was the murder of all the traditions of the Tsarist regime as well, the art was no longer for the rich to admire, it would be integrated into the lives of all, including the working man. The architecture too was abandoned, it was now an architecture of direction, design without fruitless ornament or cluttering decoration, Art was stripped down to its basic geometric proportions, as constructivist artist Aleksandr Rodchenko demonstrated in his various illustrations where he dismissed ‘pure art’ for an art that became a social tool, widely used as propaganda by the new communist government.
Both these new and original, and at their time extremely radical due to the ideas they rejected, styles originated due to the reaction of a major conflict or huge social upheaval, they abandoned all the styles before them, no more borrowing from the past styles of eclectic decoration and ornament, both Russian Constructivism and
Modernism looked only forward. Post modernism is seen as a new style, a reaction of modernism and constructivism it may be thought of as an idea that originated not from war but another style. But because it is merely a reaction against these styles it simply embraces the ideas modernism and constructivism rejected, it was not original and had no aim to create a movement which reflected the direction of society, making it un-original.
True innovation arises from a problem. Design is creative problem solving, as when there is a conflict in society, Design and architecture, as social tools and not pure art, adapt and reflect society to express meaning and significance, giving solutions to such social conflicts.
Bibliography:
Cook Catherine, Fantasy and Construction, London, Architectural Design, AD Editions, 1984
Cook Catherine, Russian Constructivism & Iakov Chernikov, London, academy group, 1989
Corbusier, Le, Towards A New Architecture, (1923)
Meuser, Phillip, New Revolution in Russian Architecture, Singapore, Page One, 2006
Saunders, Gill, Wallpaper in Interior Design, London, U&A, 2002
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